Daylight hours are getting shorter. So too is the number of days you’ve got left to sell as many roofing jobs or repairs as possible before the end of the year. But where will all these new jobs come from? Here are six simple tips to help you generate plenty of good leads to pack more profits into your roofing season.

1.  Tell customers how you’re different  

Stand out from your competition by figuring out what you do that’s different. Decide what you want to be known for and promote that in your marketing and when you talk to potential customers. In addition to regular roofing, do you install solar panels, specialize in skylights, or do rapid roof repairs? Pick something that separates you from other roofing companies out there … and promote it.

2. Set up a Google My Business Listing

When potential customers are searching on Google for “a roofer near me” you’ve got to have a Google My Business listing to get noticed. You can set up how your business appears on Google Search and Maps, plus you can send a link to satisfied customers to leave you reviews. You can also think about running a Google Ads campaign where you pay a small fee every time someone clicks on your ad.

3. Create a simple but effective website

You probably know that you’ve got to have a website. It doesn’t have to be fancy or expensive, as long as it speaks directly to what you offer, looks professional and works well on mobile phones. Here are some things to include:

• Specifics about your services
• Areas you serve
• Photos of completed roofing projects
• Industry certifications 
• Client testimonials & links to your online reviews 
• A call-to-action on every page, such as “Get a Free Quote”

4. Rack up great reviews

Almost all potential clients check out online review sites before choosing a roofer to work with. Ensure that you have a presence on the most popular review sites, such as Homestars, Houzz, or Yelp. Request ratings and testimonials from your happy customers. Be sure to thank them when they give you a good review. If somebody says something negative, respond to it right away. Offering to fix any issues they might have can go a long way to protect your online reputation.

5. Offer referral incentives

People will often use contractors that their neighbours have used. Offer your customers a referral incentive if they pass your name along and it helps you get your next project. Referrals from happy customers are the best way to get more sales.

6. Make roofing videos

YouTube videos and Facebook reels are the most popular content online and a great way for your roofing business to get noticed. Use your mobile phone to create short videos that can be informative and also fun. Maybe you provide the answers to frequently asked questions, such as what’s the best way to fix common roofing leaks or how to choose the sturdiest shingles. Or you can show a job in progress or highlight new materials you’ve started using.

As a roofer, you know it takes a lot of time and effort to succeed in your business. Getting quality leads is key to your success. At Gibson Building Supplies, our team is all about helping roofing contractors be more successful. If you’re looking to attract new customers, just ask us how we can help! Get in touch with your Gibson Rep today.

For more marketing tips and tricks, check out this article: 8 Proven Ways To Get More Roofing Leads.