One of the most common questions roofing contractors ask is “What’s the best way to get good quality leads for my roofing business?” The answer in today’s market is to GO DIGITAL! When done properly, digital marketing will give you the most bang for your prospecting buck.

The most effective digital marketing tools for roofers include:

A good roofing website

• Essential for any roofer who wants to get quality roofing leads online.
• Your site should be quick to find and easy to use. 
• Clearly list all the roofing services you provide and include testimonials from satisfied customers.
• Ensure that your site contains terms people commonly use to search. For example, ”roof replacement cost”, “roof leak repair”, “new roof cost”, “affordable roofing”.
• Use Google Keyword Planner to find the top SEO keywords for roofing companies.

Online ads

• There are many different types to choose from. The most common ones are: 
  • Pay-Per-Click ads (PPC) – the cost of these digital ads is determined by the number of clicks an ad receives. Google Ads and Microsoft Ads both use a pay-per-click model.
  • Search ads – these ads appear alongside the search engine result page when users search a keyword query on Google or Bing.

All-star reviews and testimonials

• Almost all potential clients visit online review sites as part of their decision-making process when looking for a roofing contractor. 
• Ensure that you have a presence on the most popular review sites, such as Homestars, Houzz, Yelp or Facebook Recommendations. Request ratings and testimonials from your happy customers. Be sure to thank them when they give you a good review.
• If you get any negative reviews, be sure to respond promptly to avoid damage to your reputation. Address the customer’s concerns and offer to resolve any issues they might have. 

Posting on Social Media

• Facebook, Instagram, LinkedIn and Twitter can all be good tools for lead generation.
• Post regularly – share before and after photos of your roofing projects, plus tips for home maintenance and renovations, roof construction and repairs, energy efficiency, etc. 
• You can also run ads on social media to reach your key prospects.

When done right, going digital will help you attract more leads, convert more prospects into sales, and grow your network of word-of-mouth referrals. 

---

Attract more prospects and close more sales! Get this great deal on digital marketing.

At Gibson Building Supplies, we want to help our roofing customers sell more roofing services … but we know that most of you aren’t digital marketing experts. So we’ve teamed up with ReachLocal, the experts in using digital tools to reach local roofing customers. They’ll help you attract more prospects and close more sales! All at a special discounted rate for you as a Gibson customer.

ReachLocal has found that 8 out of 10 consumers plan to hire a professional for their roofing project but only 39% of them will consider more than 1-3 professionals before they begin their search. So it’s vital to get on a prospect’s radar early so that your business will pop up when they’re searching for a local roofer. 

ReachLocal can help you:

• Grow brand awareness and drive leads for roofing replacement and roofing repair
• Build your web presence and be found more often in local searches for roofing services
• Manage leads and customers and finally know what marketing works to drive more homeowners to your business

To learn more about how ReachLocal can help create tons of new leads for your roofing company, get in touch with your Gibson Rep or contact us at: info@gibsonsupplies.com.

For more marketing insights and tips, check out this article: Proven Ways To Get More Roofing Leads.