What’s on the horizon for commercial roofing in 2025? To find out, we spoke to Adam McBride, Territory Account Manager for Commercial Roofing at Gibson Building Supplies. He shared his thoughts on how commercial roofing companies can leverage new products and technology to create growth opportunities and differentiate themselves from the competition.

What are the most in-demand commercial roofing products?

Many commercial roofers have moved away from the traditional torch-down roofs. They now prefer roofing with self-adhering systems and utilize a variety of roof membranes. Hybrid built-up roofing systems are also becoming more popular for commercial roofing. As opposed to the classic four-ply roofing system, Hybrid BUR is two plies of sanded surface SBS membranes with three layers of asphalt for added redundancy. As we all know, redundancy is a roofer’s best friend. 

Some of our most in-demand commercial roofing products include:

Polyglass: the global leader in flameless self-adhered membrane technology, with top-tier flameless solutions tailored for both low and steep-slope applications.

Johns Manville: offers a full line of commercial roofing systems. Their popular BUR Built-Up Membrane system with its redundant layers gives roofs exceptional resistance to water and weather, making them long-lasting and worry-free.

Henry® Company: a leading innovator of Building Envelope Systems^®. They offer compatible weatherization systems for every level of protection and budget.

What other growth opportunities do you see for Commercial Roofing companies?

Training and technology are two areas where companies can spur business growth. Providing training will help commercial roofing companies develop a strong workforce of skilled workers with product knowledge and expertise. There’s also a lot of tech that can help commercial roofers make their operations more efficient, such as CRM software for customer relationship management, and using drones to measure and inspect roofs.

Gibson represents many industry-leading suppliers. Why do they choose to work with Gibson? 

Over the past few years, the commercial side of our business has been booming. We’ve built up a strong customer base and a good reputation. Manufacturers choose to partner with us because they like our approach to business and how we go to market with products. As our sales have increased, so has the support from our manufacturers. This in turn gives us greater access to a wider variety of top-quality and industry-leading materials. Gibson can now service almost any kind of flat roof a company wants to put down. Whether it’s a single-ply, a two-ply, a BUR or inverted, we’re well equipped to supply the material for it. 

How does Gibson differentiate itself from other commercial suppliers?

What’s important to us as a company is to ensure that all of our customers get the information and attention that they need. We pride ourselves on being transparent, being on time, and always doing what we say we’re going to.

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Gibson provides a complete range of commercial roofing and building supplies. Discover how the Gibson difference can make all the difference for you. Get in touch with your Gibson Rep today.

Want to ask Adam McBride a question? Please get in touch: adam.mcbride@gibsonsupplies.com

Learn more about Gibson’s approach to commercial roofing: Why Gibson stands out in the commercial roofing industry.