Want to pack more profits into your roofing business? Generating plenty of good quality leads can help you increase the number of roofing and repair jobs you sell.

Here are the top 10 ways to stand out from the competition and generate more sales for your roofing company.

1. Set up a Google My Business Listing: When potential customers search on Google for “a roofer near me”, your company name will pop up on Google Search and Maps.
2. Run Google Ads to stand out in local searches: You only pay when your ad is clicked. 
3. Get more clicks with digital marketing: free offer for Gibson customers. To help our roofing customers attract more prospects, Gibson can connect you with digital marketing experts at LocaliQ for a free one-hour consultation. Get in touch with your Gibson Rep to learn more.
4. Rack up reviews on industry sites: Almost all potential customers check out online reviews before choosing a roofer. Ask your satisfied customers to give you reviews on leading sites: Google reviews, Homestars, Houzz, and Yelp. 
5. Keep your website current: Post photos of recent roofing projects. Highlight new products or services you offer.
6. Make sure your site works on mobile phones: Make it easy for customers to scroll for info and get a quote.
7. Optimize your website for local searches: Include the areas you serve so your site shows up in localized searches for roofing contractors and roofing repairs.
8. Stay active on social media: Facebook, Instagram, and LinkedIn are good tools to find leads. Stand out by posting before and after photos of roofing projects, and providing useful tips for homeowners.
9. Make short roofing videos: Use your mobile phone to create fun and informative videos. Post on YouTube, Facebook reels, and Instagram videos.
10. Run paid ads on Facebook and Instagram: It’s easy for roofing companies to generate leads with ad campaigns on these popular sites.

Getting quality leads is key to business success. At Gibson Building Supplies, our team is all about helping roofing contractors be more successful. If you’re looking to attract new customers, just ask us how we can help! Get in touch with your Gibson Rep today.

Another way to grow your business is by having strong relationships with your suppliers. Check out how Gibson can help your roofing company be even more successful:  Boost your roofing business with strong supplier partnerships.