How to make your roofing company stand out amid uncertainty

Roofing contractors in Ontario are cautiously optimistic about the prospects for a strong 2026 roofing season. But roofing companies still face ongoing uncertainty about the cost of materials and the availability of inventory. The big question for many roofers looking to stand out is “How do you forecast, manage inventory, and deliver quality work in an ever-changing market … while remaining profitable?”

How Gibson is helping roofers

Gibson Building Supplies is here to help. As a proudly Canadian roofing and exterior building supplies company, we carry a wide range of Canadian products. We continue to diversify our supply chains to give our customers a wide range of options. So no matter what the economy throws at you, we can help your business stay strong and keep moving forward. 

Working at Heights Training: Special Discount from Gibson 

Gibson wants to help prevent every roofer from falling. Every Spring, we offer “Working at Heights Training” at a discounted price for our customers, their staff and crews. Most fall incidents are preventable. Act now to prevent falls. Contact a Gibson yard near you, and we’ll schedule training for your roofers.

Here are five tips to boost your roofing business:
1. It’s time to get techy

New roofing technology can make your company more efficient and help you attract new customers. RoofScope is a popular Gibson supplier that provides aerial measurement reports for every exterior surface you need measured. RoofScope can measure roofs, siding, concrete, paint, and even insulation. It’s quick and affordable, and can bring in more business for you.

2. Cut hidden costs to boost your roofing profits

Roofing materials and labour are the major costs that affect how much you make on a project. Costs that quietly eat into your profits are things like office rent, fleet repairs, safety training and equipment, insurance, and marketing. Cutting costs where you can makes it easier to scale back operations if needed and remain profitable.

3. Build strong relationships

Strong relationships with suppliers, customers, and lenders can make all the difference when times are tough. Working together as partners can help you weather periods of financial uncertainty.

4. Differentiate yourself from other roofers

Do something different to make your roofing company stand out. Consider offering new products, services or added-value specials that your customers would appreciate. Keep an eye on market trends and be willing to jump on them.

5. Stand out on social media

As a residential roofer, Facebook, Instagram, and YouTube are the top places to profile your business. Create time-lapse videos to show the progress of a roofing job from start to finish.  Post quality photos and videos of completed roofing jobs.

You can count on Gibson 

We’re working hard to help our roofing customers deal with an ever-changing market. You can count on Gibson to help you continue to operate a successful and profitable roofing business.

Drop by any Gibson location to see our range of Canadian products. Or contact a Gibson Sales Representative at a location near you.

Looking for ways to strengthen your roofing company? Check out this article on how to be more efficient on the job and stay on budget:Simple strategies for roofing project management.

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By submitting this form, you are agreeing that we can use your email address to send you special offers and updates from Gibson Building Supplies.