The roofing and exterior cladding market is evolving quickly. At Gibson Building Supplies, we’re actively helping roofing and exterior building contractors sell and install an impressive range of premium products. We spoke to Jon Pryce, Category Business Manager – Premium Products, about how Gibson can help you promote superior quality products to your customers. 

“Style combined with superior performance, ease of maintenance and stronger warranties is becoming more important to many homeowners now,” said Jon Pryce. “We provide roofing contractors and exterior cladding installers with a full book of premium products we stock at Gibson so they can target specific markets. We also plan to start connecting our contractor customers with the designers and architects who recommend premium luxury products. 

To make the building process easier for contractors, we offer training and installation assistance with the manufacturers. We cover all the bases to help contractors know the premium products, quote them with ease, and have them delivered on time.”

Here are six premium products available at Gibson Building Supplies that stand out in the Canadian roofing and cladding industry.

1. DaVinci Roofscapes 

DaVinci composite roofing products are designed to replicate the natural beauty of slate and cedar shake while dramatically improving durability and weather resistance. Manufactured from virgin polymer materials, DaVinci roofing products offer Class 4 impact resistance, Class A fire ratings, wind resistance up to 180 mph, and a lifetime limited material warranty. For homeowners who love the appearance of natural slate or hand-split cedar but want a lower-maintenance solution, DaVinci delivers exceptional long-term value. Contractors also benefit from a product that performs consistently in harsh weather conditions and helps elevate the appearance of luxury homes.

2. EcoStar Roofing 

EcoStar has been a leader in sustainable synthetic roofing for more than 30 years. Their roofing tiles combine recycled and virgin polymer materials to create environmentally conscious products without compromising performance. EcoStar products are especially attractive to architects, designers, and environmentally focused homeowners who want premium aesthetics alongside sustainability. The company’s reputation for durability, customer service, and dependable lead times has made EcoStar a trusted choice in the premium roofing category.

3. FiberWood Composite Cladding 

FiberWood composite cladding combines recycled hardwood fibres and recycled plastics to create a durable wood-look exterior system with exceptional resistance to moisture, UV exposure, mould, insects, and fading. The realistic woodgrain appearance delivers the warmth of natural wood while significantly reducing maintenance requirements. It is an ideal solution for contractors working on modern residential builds, commercial projects, exterior feature walls, fences, and outdoor living spaces.

4. Nichiha Architectural Panels 

Nichiha has become one of the most influential names in architectural wall systems, particularly for custom homes, townhouses, and multi-family developments. Their fibre cement architectural panels provide the appearance of wood, stone, concrete, and modern designer finishes while offering exceptional durability and integrated rainscreen technology. Nichiha systems are also helping reduce labour costs on many projects, because of their efficient installation systems and large-format panel designs.

5. Maibec CanExcel  Siding 

6. Cape Cod Genuine Wood Siding 

Cape Cod Genuine Wood Siding is a premium, factory-finished softwood siding manufactured in Canada from select Lodgepole Pine. It is celebrated for its natural warmth, exceptional dimensional stability, and pre-painted finishes that save time on the job site while offering long-term protection and performance in demanding Canadian climates. Cape Cod is one of North America’s only specialists in prefinished natural wood sidings, trims and colour-matched accessories – all manufactured under one roof in a completely controlled environment.

Why Premium Products Matter

The premium roofing and cladding market continues to grow because homeowners increasingly understand the value of investing in better materials upfront. Longer lifespan, lower maintenance, improved weather resistance, stronger warranties, and elevated curb appeal all contribute to better long-term value.

At Gibson Building Supplies, we are helping contractors take advantage of this growing market by making premium products easier to access, easier to understand, and easier to install. From stocking inventory and simplifying purchasing to offering training, installation support, and manufacturer partnerships, Gibson is committed to helping our customers succeed in the luxury exterior market. 

Drop by any Gibson location to see our full range of luxury roofing and exterior cladding products. Or contact a Gibson Sales Representative at a location near you.

Looking for ways to boost sales for your roofing company? Check out this article:  How to make your roofing company stand out amid uncertainty.