Ideally, your website is integrated with an email marketing platform, like Mailchimp. This allows you to gather lead information by providing an incentive for them to opt-in to your email list. When your leads give you permission to email them, you can build that relationship and convert them more easily into buyers.

• Opt-in Incentives. Provide free valuable and relevant content in the form of a simple article, case study, checklist, tip sheet or infographic that is easily downloaded when they provide their name and email address.
• Email Marketing. An automated marketing campaign of three to five follow-up emails can be to be spent every few weeks to reinforce your opt-in incentive. Each one overcoming objections and making the buyer’s decision-making process easier.
• Chat Box vs. Chat Bot. Websites with a live chat box can engage warm leads immediately and answer questions in real time. Chat bots provide pre-programmed responses to frequently-asked-questions, but are complicated to set up.
• Human Connection. It’s easy to hide behind technology but the best online strategy is to take it offline as soon as possible to continue the sales conversation over the phone or in person.