Quick tips for roofers to get more business
For roofing contractors looking to fill up their project calendars, what’s one of the best ways to get new business? Having a strong online presence. Standing out on social media is one of the most impactful and cost-effective ways to build awareness for your roofing business and attract new clients.
Here are five quick tips for roofers to help you get new customers and pack more profits into your roofing season.
Get noticed on social media
- As a residential roofer, Facebook, Instagram, and YouTube are the top places to profile your business.
- Post quality photos and videos of completed roofing jobs.
- Create time-lapse videos to show the progress of a roofing job from start to finish.
- Use a drone to give customers a bird’s eye view of the entire roof. For example, drones can show how badly damaged a roof was beforehand, and how amazing it looks now.
Educate and provide value
- Along with posting examples of your work, try to provide value to your audience.
- Explain how to spot roof damage and share seasonal advice and maintenance checklists.
- Share new ideas and new products for roof construction and repairs, renovations, energy efficiency, insulation, venting, green roofs, etc.
- Providing educational content helps your business be seen as a knowledgeable and trustworthy resource.
Rack up great reviews
- When looking for a roofing contractor, almost all potential clients visit online review sites as part of their decision-making process.
- Ensure you have a presence on the most popular review sites, such as HomeStars, Google reviews, and Nextdoor.
- Request ratings and testimonials from your happy customers. Be sure to thank them online when they give you a good review.
- If you get any negative reviews, respond promptly to avoid damage to your reputation. Address the customer’s concerns and offer to resolve any issues they might have.
Stay connected to the community
- Whether you sponsor a local Little League team or install a roof for a non-profit organization, sharing community involvement builds goodwill and trust.
- Tagging local businesses, schools or associations expands your reach and shows your commitment beyond contracts and invoices.
Consider paid ads for targeted growth
It takes a lot of time and effort to stand out and succeed in the roofing business. Getting quality leads is key to your success. At Gibson Building Supplies, we always want to help our roofing customers be more successful. To help you attract more prospects, Gibson can connect you with digital marketing experts LocaliQ for a free one-hour consultation. To learn more, get in touch with your Gibson representative today.
To learn more about using drones for social media, check out this article: Make yur roofing business take off with drone tech.
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